The benefit of emarketing locally

With the focus on the web removing or reducing geographical barriers to communicating and transacting, it is common for the importance of local emarketing to be overlooked.

Local emarketing even went out of fashion for a while. But it is definitely being taken seriously again!

eMarketing with a regional focus often has a very different strategy to your wider emarketing. The importance of locality of course depends on the business type. A local handyman may never need to promote beyond his surrounding suburbs. Wheras a writer may utilise their surrounds heavily as well as have a national or global audience.

It's common for consumers to put a region keyword into their search along with the keywords for the product or service they are searching for.

Businesses that utilise Google AdWords often take advantage of this by having AdGroups that focus on particular cities and suburbs etc. They may utilise 'negative keywords' for regions that they don't want their ads to appear for (thus reducing wasted click-thrus).

Regions must also be considered in the optimisation of your site for standard Google (and other search engine) listings.

Further promote current community relationships in your suburb

If you support a local sporting team or are involved with caring for your local environment, let this be known via your emarketing.

Google, when ranking websites, takes into consideration sites that are linking to your site (as well as the content and ranking of these sites). So a link from your local sporting club may help to increase your ranking in relation to a suburban search.

When marketing within your suburb/city, take advantage of the fact that you're able to promote both face-to-face and electronically, helping strenthen your brand. You then have an advantage over those who use just one of these methods.

Marketing to particular suburbs outside of your geographical region

Regional emarketing in areas outside of the suburb in which you're based can be useful when targeting a suburb or region that has characteristics that suit your products or services. These features could be socio-economic and other demographics, weather, environment or a gap in the market for the products or services you provide.

Carindale Connect provides business promotion and emarketing to Belmont, Carina, Carindale, Cannon Hill, Chandler, Mansfield, Mount Gravatt East and other local Brisbane suburbs who find these regions important for their business growth and marketing.